At 4PM on September 12, 2013 Twitter announced to its network that it had filed papers for an IPO (Initial Public Offering). “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale. “ A demonstration of just how much “media” has changed. The company kept the formal announcement “private” but Twitter released “breaking” news to billions in a format that they have architected. Brilliant.